What term describes the category of young women targeted by marketing strategies to secure pre-teen sales?

The term "Tweens" specifically refers to the demographic group of young girls typically aged between 8 to 12 years old, who are in the transitional phase between childhood and adolescence. This group is significant in marketing because they represent a unique psychological and social stage where they become increasingly aware of consumer culture and are beginning to assert their independence in terms of preferences and choices.

Marketers have identified this age group as influential in not only their own purchasing decisions but also in affecting family buying behavior. Products targeted toward tweens often reflect trends that resonate with this age range's interests and aspirations, aiming to foster brand loyalty at an early stage.

While "Teens" refers to a slightly older group (ages 13-19), "Pre-teens" could encompass a broader range of ages but is less commonly used in marketing terminology. "Childhood" is a more general term that doesn't specifically address the targeted demographic for marketing aimed at younger women. Therefore, "Tweens" is the most precise term that encapsulates this particular market segment.